Consumers continue to report strong and steady confidence in the safety of food sold in Australia and New Zealand, according to findings from the 2025 Consumer Insights Tracker (CIT).
Around 70% of consumers feel confident that food sold in Australia and New Zealand is safe to eat, a result that has remained consistent since 2023. Among those aware of FSANZ, trust in the agency remains high at about 78%.
The results also show increasing confidence in food labelling. Since 2024, trust in and perceived importance of most labelling elements has increased, alongside greater confidence in interpreting label information. Around 80% of respondents report confidence in using food labels to support informed choices.
Further findings from the 2025 CIT will be released progressively, covering food safety perceptions and behaviours, new and emerging food technologies and online food purchasing behaviour.
The annual CIT provides ongoing insight into how consumers engage with food information and supports evidence-informed development of food standards and labelling approaches across Australia and New Zealand.