Last updated: May 2023
Requirements for pregnancy warning labels on alcoholic beverages were introduced on 31 July, 2020. Optional alternative requirements for pregnancy warning labels for corrugated cardboard outer packaging were also introduced on 4 May 2023.
See the requirements for pregnancy warning labels on alcoholic beverages. Note the requirements for the pregnancy warning labels for corrugated cardboard packaging are available in Gazette notice Amendment No. 218.
Businesses have until 1 February 2024 to ensure post-printed corrugated carboard outer packaging, containing more than one individual unit of an alcoholic beverage, displays either the optional alternative or existing pregnancy warning mark.
Businesses have until 31 July 2023 to comply with pregnancy warning labelling requirements for all other packaging and individual containers.
On this page:Label design elements, downloadable labels and frequently asked questions
Label design elements and downloadable labels
Definitions
These are the terms that are used in the Code requirements for pregnancy warning labels.
Individual unit means a container that:
- is an innermost package; and
- contains a beverage with more than 1.15% alcohol by volume.
Pregnancy warning pictogram means the following pictogram with the silhouette of a pregnant woman holding a wine glass within a circle with a strikethrough.
Pregnancy warning mark means the following image comprising:
- the pregnancy warning pictogram,
- the signal words ‘Pregnancy Warning’, and
- the statement ‘Alcohol can cause lifelong harm to your baby’ all within a border.
Pregnancy warning label means either the pregnancy warning pictogram or the pregnancy warning mark.
Prescribed alcoholic beverage means a beverage that:
- has more than 1.15% alcohol by volume; and
- either:
- is for the retail sale; or
- is sold as suitable for retail sale without any further processing, packaging or labelling; and
- does not include a beverage that:
- is sold for retail sale; and
- is packaged in the presence of the purchaser.
Size of type means the measurement from the base to the top of a letter or numeral.
Label suite and elements
Pregnancy Warning Mark Label type | Image with minimum size of type and pictogram diameter
|
Type 1
Prescribed alcoholic beverage/individual unit with a volume over 200ml but not over 800ml
|

|
Type 2
Prescribed alcoholic beverage/individual unit with a volume over 800ml
|

|
Type 3
Outer package of prescribed alcoholic beverage with a volume:
| 
|
Type 4- prescribed alcoholic beverage/individual unit with a volume not over 200ml
- outer package of a prescribed alcoholic beverage with a volume not over 200ml and packaging that includes only one individual unit.
|
|
Type 5* Optional alternative label for outer package of prescribed alcoholic beverage that includes more than one individual unit in the package that is: |

|
* The Type 5 label is an optional alternative pregnancy warning mark for post-printed corrugated cardboard outer packaging that may be used instead of the Type 3 label.
Font type
The Signal Words ‘PREGNANCY WARNING’ must be:
- UPPER CASE
- bold
- a sans serif typeface.
The Statement ‘Alcohol can cause lifelong harm to your baby’ must be:
- sentence case
- a sans serif typeface.
Clear space around the pregnancy warning mark
The pregnancy warning mark must be displayed on the package with a clear space that surrounds the outside of the border of the pregnancy warning mark and is at least 3 mm in width. The colour of the clear space outside of the border of the pregnancy warning mark is not prescribed.

Label colours
Each pregnancy warning label must comply with the colour requirements.
Pregnancy warning mark
Pregnancy warning mark must be in the following colours:
-
Signal words - RED
-
Statement - BLACK
-
Border - BLACK
-
Background within the border - WHITE
-
Silhouette of pregnant woman - BLACK
-
Pictogram circle and strikthrough - RED
-
Background within pictogram - WHITE
Optional Optional alternative pregnancy warning mark for corrugated cardboard outer packaging colours

Pregnancy warning pictogram
Pregnancy warning pictogram must be in the following colours:
-
Silhouette of pregnant woman - BLACK
-
Pictogram circle and strikethrough - RED
-
Background within pictogram - WHITE
Downloadable labels use PMS 485. Other variations of red are permitted.
CMYK versions are also available.
Spot colour
CMYK
Downloadable label file types
Label files are available for download in the following file formats.
Encapsulated PostScript (EPS)
- (used for pre-print, opens in graphic programs i.e. Illustrator, InDesign - editable)
- Available in spot colour and CMYK
High resolution JPEG
- (multi-use - not editable)
- Available in CMYK
PDF
- (used for sharing and printing - not editable)
- Available in CMYK
Download the full suite of labels
(zip 11.8 mb)
Frequenly asked questions on Code requirements for pregnancy warning labels
Download the FAQs
(PDF 167 kb)