Pregnancy warning labels downloadable files  

Label design elements, downloadable labels and frequently asked questions

• ​Definitions
• Label suite
  
• Label elements
• Font type
• Clear space around the pregnancy warning mark
• Label colours
• Downloadable label file types
  
• Frequently asked questions​
  

Label design elements and downloadable labels

​Definiti​​ons​

These are the terms that are used in the Code requirements for pregnancy warning labels.

Individual unit means a container that:

1. is an innermost package; and
2. contains a beverage with more than 1.15% alcohol by volume.

Pregnancy warning pictogram means the following pictogram with the silhouette of a pregnant woman holding a wine glass within a circle with a strikethrough.

Pregnancy warning mark means the following image comprising:

1. the pregnancy warning pictogram,
2. the signal words ‘Pregnancy Warning’, and
3. the statement ‘Alcohol can cause lifelong harm to your baby’ all within a border.

Pregnancy warning label means either the pregnancy warning pictogram or the pregnancy warning mark.

Prescribed alcoholic beverage means a beverage that:

1. has more than 1.15% alcohol by volume; and
2. either:
   1. is for the retail sale; or
   2. is sold as suitable for retail sale without any further processing, packaging or labelling; and
3. does not include a beverage that:
   1. is sold for retail sale; and
   2. is packaged in the presence of the purchaser.

Size of type means the measurement from the base to the top of a letter or numeral.

Label suite and elements

​Pregnancy Warning Mark Label type​	​Image with minimum size of type and pictogram diameter​
​Type 1  Prescribed alcoholic beverage/individual unit with a volume over 200ml but not over 800ml	​​​
​Type 2 Prescribed alcoholic beverage/individual unit with a volume over 800ml​	​​
​Type 3 Outer package of prescribed alcoholic beverage with a volume: over 200ml over 200ml with more than one individual unit in the package not over 200ml with more than one individual unit in the package.​	​
​Type 4 prescribed alcoholic beverage/individual unit with a volume not over 200ml outer package of a prescribed alcoholic beverage with a volume  not over 200ml and packaging that includes only one individual unit.	​​
​Type 5* Optional alternative label for outer package of prescribed alcoholic beverage that includes more than one individual unit in the package that is: made of corrugated cardboard and has an outside liner made of kraft, recycled or white paper; and printed on using a post-print (flexographic) printing process​.	​

* The Type 5 label is an optional alternative pregnancy warning mark for post-printed corrugated cardboard outer packaging that may be used instead of the Type 3 label.​

​​​Font type

​The Signal Words ‘PREGNANCY WARNING’ must be:

• UPPER CASE
• bold
  
• a sans serif typeface.

The Statement ‘Alcohol can cause lifelong harm to your baby’ must be:

• sentence case
  
• a sans serif typeface.
  

Clear space around the pregnancy warning mark​

The pregnancy warning mark​ must be displayed ​on the package with a clear space that surrounds the outside of the border of the pregnancy warning mark and is at least 3 mm in width. The colour of the clear space outside of the border of the pregnancy warning mark is not prescribed.

Label colours​

Each pregnancy warning label must comply with the colour requirements.

Pregnancy warning mark

Pregnancy warning mark must be in the following colours:

• Signal words - RED
• Statement - BLACK
• Border - BLACK
• Background within the border - WHITE
• Silhouette of pregnant woman - BLACK
• Pictogram circle and strikthrough - RED
• Background within pictogram - WHITE

Optional Optional alternative pregnancy warning mark for corrugated cardboard outer packaging colours

• Signal words – BLACK
• Statement - BLACK
• Border - BLACK
• Background inside the border – SAME COLOUR AS THE OUTSIDE LINER MADE OF KRAFT, RECYCLED OR WHITE PAPER (i.e. BROWN, GREY or WHITE)
• Silhouette of pregnant woman - BLACK
• Pictogram circle and strikethrough - BLACK
• Background inside pictogram - SAME COLOUR AS THE OUTSIDE LINER MADE OF KRAFT, RECYCLED OR WHITE PAPER (i.e. BROWN, GREY or WHITE)

• Strikethrough of the pictogram must be displayed with a clear space either side of the strikethrough so both the strikethrough and silhouette of pregnant woman are clearly legible.​

​​

Pregnancy warning pictogram

Pregnancy warning pictogram must be in the following colours:

• Silhouette of pregnant woman - BLACK
• Pictogram circle and strikethrough - RED
• Background within pictogram - WHITE

Downloadable labels use PMS 485. Other variations of red are permitted.

CMYK versions are also available.

Spot colour

CMYK

Downloadable label file types

Label files are available for download in the following file formats.

Encapsulated PostScript (EPS)

• (used for pre-print, opens in graphic programs i.e. Illustrator, InDesign - editable)
• Available in spot colour and CMYK
  

High resolution JPEG

• (multi-use - not editable)
• Available in CMYK

PDF

• (used for sharing and printing - not editable)
• Available in CMYK

Label Type 1 - Pr​egnancy Warning Mark Prescribed alcoholic beverage/individual unit with a volume over 200 ml but not over 800 ml.​​​	EPS 1.18 mb​	JPEG 1.18 mb	PDF 342 kb​
Label Type 2 - Pregnancy Warning Mark Prescribed alcoholic beverage/individual unit with a volume over 800 ml.​​	EPS 1.23 mb	JPEG 1.43 mb	PDF 342 kb
Label Type 3 - Pregnancy Warning Mark ​Outer package of prescribed alcoholic beverage with a volume: over 200 ml over 200 ml with more than one individual unit in the package not over 200 ml with more than one individual unit in the package.​	​E​​PS 1.24 mb	JPEG 1.68 mb	PDF 342 ​kb
Label Type 4 - Pregnancy Warning Pictogram Prescribed alcoholic beverage/individual unit with a volume not over 200 ml Outer package of a prescribed alcoholic beverage with a volume not over 200 ml and packaging that includes only one individual unit.​	EPS 1.16 mb	JPEG 748 kb	PDF 323 ​kb
​Label Type 5 – Optional alternative Pregnancy Warning Mark Outer package of prescribed alcoholic beverage that includes more than one individual unit in the package that is: made of corrugated cardboard and has an outside liner made of kraft, recycled or white paper printed on using a post-print (flexographic) printing process.​​​​​	​ EPS 1.3 mb​	​Not available	​ PDF 362 kb

Download the full suite of labels (zip 11.8 mb)​ 

Frequenly asked questions on Code requirements for pregnancy warning labels

Download the FAQs​(PDF 167 kb) ​​

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