Pregnancy warning labels downloadable files  

Last updated: 21 December 2020

New requirements for mandatory pregnancy warning labels on packaged alcoholic beverages were gazetted in the Australia New Zealand Food Standards Code (the Code) on 31 July 2020.

Businesses have three years from 31 July 2020 to implement these requirements.

On this page

Label design elements and downloadable labels

• ​Definitions
• Label suite
• Label elements
• Font type
• Clear space around the pregnancy warning mark
• Label colours
• Downloadable label file types

Label design elements and downloadable labels

​​​​​​​​For your convenience all the information on this page is available for you to download ​​(PDF 334 kb)

Definiti​​ons​

Definitions for terms used in the Code requirements for pregnancy warning labels that are used this document are outlined below:

Individual unit means a container that:

1. is an innermost package; and
2. contains a beverage with more than 1.15% alcohol by volume.

Pregnancy warning pictogram means the following pictogram with the silhouette of a pregnant woman holding a wine glass within a circle with a strikethrough.

Pregnancy warning mark means the following image comprising:

1. the pregnancy warning pictogram,
2. the signal words ‘Pregnancy Warning’, and
3. the statement ‘Alcohol can cause lifelong harm to your baby’ all within a border.

Pregnancy warning label means either the pregnancy warning pictogram or the pregnancy warning mark.

Prescribed alcoholic beverage means a beverage that:

1. has more than 1.15% alcohol by volume; and
2. either:
   1. is for the retail sale; or
   2. is sold as suitable for retail sale without any further processing, packaging or labelling; and
3. does not include a beverage that:
   1. is sold for retail sale; and
   2. is packaged in the presence of the purchaser.

Size of type means the measurement from the base to the top of a letter or numeral.

Label suite

Label Type 1 - Pregnancy Warning Mark

Prescribed alcoholic beverage/individual unit with a volume over 200 ml but not over 800 ml.

Label Type 2 - Pregnancy Warning Mark

Prescribed alcoholic beverage/individual unit with a volume over 800 ml.

Label Type 3 - Pregnancy Warning Mark

Outer package of prescribed alcoholic beverage with a volume:

• over 200 ml
• over 200 ml with more than one individual unit in the package
  
• not over 200 ml with more than one individual unit in the package.

Label Type 4 - Pregnancy Warning Pictogram

• Prescribed alcoholic beverage/individual unit with a volume not over 200 ml.
  
• Outer package of a prescribed alcoholic beverage with a volume ​not over 200 ml and packaging that includes only one individual unit.

Please note: a transportation outer is not required by section 2.7.1—8 of the Code to display a pregnancy warning label.

​​Label elements

Font and pictogram sizes

Each pregnancy warning label must comply with minimum size requirements for size of type and pictogram diameter.

Label Type 1

Label Type 2

Label Type 3

Label Type 4

Font type

The Signal Words ‘PREGNANCY WARNING’ must be:

• UPPER CASE
• bold
• a sans serif typeface.

The Statement ‘Alcohol can cause lifelong harm to your baby’ must be:

• Sentence case
• a sans serif typeface.

Clear space around the pregnancy warning mark

The pregnancy warning mark must be displayed on the package with a clear space that surrounds the outside of the border of the pregnancy warning mark and is at least 3 mm in width. The colour of the clear space outside of the border of the pregnancy warning mark is not prescribed.

Example uses Label Type 3

Label colours

Each pregnancy warning label must comply with the colour requirements.

Pregnancy warning mark

Pregnancy warning mark must be in the following colours:

• Signal words - RED
• Statement - BLACK
• Border - BLACK
• Background within the border - WHITE
• Silhouette of pregnant woman - BLACK
• Pictogram circle and strikthrough - RED
• Background within pictogram - WHITE

Pregnancy warning pictogram

Pregnancy warning pictogram must be in the following colours:

• Silhouette of pregnant woman - BLACK
• Pictogram circle and strikethrough - RED
• Background within pictogram - WHITE

Downloadable labels use PMS 485. Other variations of red are permitted.

CMYK versions are also available.

Spot colour

CMYK

Downloadable label file types

Label files are available for download in the following file formats.

Encapsulated PostScript (EPS)

(used for pre-print, opens in graphic programs i.e. Illustrator, InDesign - editable)

Available in spot colour and CMYK

High resolution JPEG

(multi-use - not editable)

Available in CMYK

PDF

(used for sharing and printing - not editable)

Available in CMYK

Label Type 1 - Pr​egnancy Warning Mark Prescribed alcoholic beverage/individual unit with a volume over 200 ml but not over 800 ml.​​​	EPS 1.18 mb​	JPEG 1.18 mb	PDF 342 kb​
Label Type 2 - Pregnancy Warning Mark Prescribed alcoholic beverage/individual unit with a volume over 800 ml.​​	EPS 1.23 mb	JPEG 1.43 mb	PDF 342 kb
Label Type 3 - Pregnancy Warning Mark ​Outer package of prescribed alcoholic beverage with a volume: over 200 ml over 200 ml with more than one individual unit in the package not over 200 ml with more than one individual unit in the package.​	​E​​PS 1.24 mb	JPEG 1.68 mb	PDF 342 ​kb
Label Type 4 - Pregnancy Warning Pictogram Prescribed alcoholic beverage/individual unit with a volume not over 200 ml Outer package of a prescribed alcoholic beverage with a volume not over 200 ml and packaging that includes only one individual unit.​	EPS 1.16 mb	JPEG 748 kb	PDF 323 ​kb

Download the full suite of labels (zip 11.8 mb)​

Q & A on Code requirements for pregnancy warning labels

Download the (PDF 244 kb)