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Food labelling issues: Quantitative research consumers

Evaluation Report Series No. 4

June 2003

The current joint Australian New Zealand Food Standards Code (the Code) was agreed in November 2000 (gazetted in December 2000) and was implemented by the food industry over a two-year transition period, ending in December 2002. One of the principal objectives behind the development of new food standards is to ensure that labels are easy to interpret and that they deliver information that is easy to understand and use, thereby enabling consumers to make informed choices about the foods they purchase.

This quantitative research with consumers was conducted at the time of transition from the old to the new Code in order to provide baseline indicators of consumer attitudes towards labelling, awareness and use of different labelling elements, beliefs about the clarity and trustworthiness of labels, and which label elements consumers find difficult to interpret.

FSANZ subsequently commissioned NFO Donovan Research to undertake a quantitative baseline study in Australia and New Zealand between August and September 2002.


Part 1 - Summary Report [ pdf 1039 kb ]

Appendix 1: Segmentation Analysis [ pdf 111kb ]

Part 2 - Methodology Report [ pdf 187 kb ]

Appendix A: Questionnaire Framework [ pdf 66 kb ]

Appendix B: Questionnaires for Australia and New Zealand [ pdf 530 kb ]

Appendix C: Stimulus Materials [ pdf 1148 kb ]

Power point presentation : Food Labelling Issues – Quantitative Research with Consumers [ 3084 kb] An interactive PowerPoint presentation that allows the user to go directly to results of interest rather than go through a slide show in sequence.

Please note: The full report (as a single document) is unable to be downloaded from the website



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