The quantitative research described in this
report is the second of two related pieces of work undertaken by FSANZ with
users of sports-related food products. The initial research, undertaken in
mid-2010, used a set of focus groups to provide qualitative information on
consumer attitudes and behaviours towards sports-related food products. This
research assisted in scoping and designing the current research.
This piece of research, conducted in 2012,
used a telephone survey to collect data from a simple random sample of
Australians and New Zealanders aged 15 years or older to understand the
socio-demographic characteristics and consumption behaviours of sports-related
food products. Respondents either answered a short or long form survey based on
whether they had or had not used sports food products in the previous 4 weeks.
In Australia there were 5,001
interviews completed and 5,002 interviews were completed in New Zealand. The
research informs the review of Standard 2.9.4 – Formulated Supplementary Sports
Consumer research investigating the use of formulated supplementary sports foods