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Health Claims - Quantitative (No.13)

Evaluation Report Series No. 13

This research project collected baseline data from consumers before Standard P293 for nutrition, health and related claims was finalised and will be useful both for the development of the standard and for future evaluation purposes.

The purpose of developing quantitative research on consumers’ perceptions and use of nutrition, health and related claims was to:

  • gather baseline data on key issues identified in the qualitative research relating to consumers’ perceptions and understanding of nutrition, health and related claims and the impact of such claims on intended purchase;
  • explore, in a controlled setting, the communication effectiveness of disclosure statements;
  • collect data on the proportion of consumers that use the Nutrition Information Panel (NIP) to verify claim information on labels; and
  • gather baseline data on how consumers currently view nutrition and health claims for comparison to data collected in future surveys.

Appendixes [ pdf 257 kb]

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