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Consumer Label Survey 2015

​(July 2017)

In 2015, FSANZ commissioned this online study of 1,396 Australians and 1,015 New Zealanders aged 15 years and over. The study was designed to generate reliable population estimates of the level of use, understanding and confidence in various label elements. To limit the need for respondents to know the names of various label elements, the study contained mock-ups and utilised ‘point and click’ responses. The research informed the technical advice FSANZ provided on Recommendation 12 of an independent review of food labelling. Find more information about FSANZ’s work for the labelling review​.

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