FSANZ commissioned Roy Morgan Research to conduct this research to inform FSANZ’s response to the Australia and New Zealand Food Regulation Ministerial Council (Ministerial Council) request for a First Review of Application A470 – Formulated Beverages. FSANZ recommended amending the Australian New Zealand Food Standards Code to create a category of beverages known as Formulated Beverages.
The objective of this research were to:
seek information regarding the likely responses of consumers to this group of beverages,
acquire data to demonstrate likely patterns and levels of Formulated Beverage consumption,
understand the motivations behind decisions to consume or not consume,
determine the extent to which Formulated Beverages will potentially replace tap or bottled water thereby increasing sugar consumption and contributing to obesity, and
find out how (potential) consumers view these products in terms of their ‘healthiness’ and levels of sugar / energy and if they are able to accurately assess products relative to other non-alcoholic beverages.
The sample was drawn from members of the Roy Morgan Research Online Panel, and resulted in a total of n=2,091 respondents (n=1,281 from Australia and n=810 from New Zealand).
Formulated Beverages Survey (word 1279kb) | (pdf 1399kb)