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Consumer Awareness, Attitudes and Behaviours to Fortified Foods—qualitative research (2010)

(July 2017)

In 2009, FSANZ commissioned Ipsos-Eureka Social Research Institute to investigate a range of issues around public awareness, attitudes and behaviours towards fortified foods in Australia and New Zealand. Using 10 group discussions and eight accompanied shopping trips, specific information about consumers’ awareness and understanding of folic acid and iodine were sought. The research also investigated understanding of food regulations in both countries, and how mandating fortification of some products may be received in communities. Participants came from both metropolitan and non-metropolitan locations and included a range of age groups, family backgrounds and levels of interest in health issues.

The research was commissioned after the gazettal of Proposals P295 – Consideration of Mandatory Fortification with Folic Acid, P230 – Iodine Fortification, and P1003 – Mandatory Iodine Fortification for Australia. The Ministerial Council agreed that the standards needed to be monitored to assess theeffectiveness of these public health interventions. The research was one part of FSANZ’s contribution to the monitoring work. Further information on the monitoring work is available from the Australian Institute of Health and Welfare’s website.​

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More information

Consumers' awareness, attitudes and behaviours towards food fortification in Australia and New Zealand survey

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