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FOOD LABELLING ISSUES:

Quantitative Research with Consumers

Evaluation Report Series No. 4

June 2003

The current joint Australian New Zealand Food Standards Code (the Code) was agreed in November 2000 (gazetted in December 2000) and was implemented by the food industry over a two-year transition period, ending in December 2002.  One of the principal objectives behind the development of new food standards is to ensure that labels are easy to interpret and that they deliver information that is easy to understand and use, thereby enabling consumers to make informed choices about the foods they purchase.

This quantitative research with consumers was conducted at the time of transition from the old to the new Code in order to provide baseline indicators of consumer attitudes towards labelling, awareness and use of different labelling elements, beliefs about the clarity and trustworthiness of labels, and which label elements consumers find difficult to interpret.

FSANZ subsequently commissioned NFO Donovan Research to undertake a quantitative baseline study in Australia and New Zealand between August and September 2002.  

Food Labelling Issues: Quantitative Research with Consumers

June 2003

Contents

Part 1 - Summary Report     [ pdf 1039 kb ]

EXECUTIVE SUMMARY

    1. Needs and Attitudes towards Food Labelling
    2. Awareness of Label Elements
    3. Use of Label Elements
    4. Label Interpretation
    5. Segmentation of Consumers

APPENDIX 1: Segmentation Analysis [ pdf 111kb ]

Part 2 - Methodology Report  [ pdf 187 kb ]

    1. Background and Objectives
    2. Methodology

APPENDIX A: Questionnaire Framework  [ pdf 66 kb ]

APPENDIX B: Questionnaires for Australia and New Zealand  [ pdf 530 kb ]

APPENDIX C: Stimulus Materials  [ pdf  1148 kb ]


POWERPOINT PRESENTATION:   Food Labelling Issues – Quantitative Research with Consumers  [ 3084 kb] An interactive PowerPoint presentation that allows the user to go directly to results of interest rather than go through a slide show in sequence.  

Please note: The full report (as a single document) is unable to be downloaded from the website

 

© Food Standards Australia New Zealand 2003.
This work is copyright. You may download, display, print and reproduce this material in unaltered form only (retaining this notice) for your personal, non-commercial use or use within your organisation. Apart from any other use as permitted under the Copyright Act 1968, all other rights are reserved. Requests for further authorisation should be directed to info@foodstandards.gov.au