The key focus of Proposal P1050 is the design of a mandatory pregnancy warning label for packaged alcoholic beverages. The warning label will include a pictogram and a statement as recommended in the policy advice provided to FSANZ.
The warning label will be designed to reflect Australian and New Zealand government advice that women who are pregnant should not consume any alcohol.
Read more about the background of this proposal
Administrative Assessment (pdf 222 kb) | (word 63 kb)
Following targeted consultation in January and February 2019, we have adjusted our anticipated timelines to include consumer research.
The revised timeline for Proposal P1050 – Pregnancy warning labels on alcoholic beverages, is set out below.
March - 31 July 2019
To be confirmed (approximately June 2019)
Public consultation - call for submissions (includes drafting of proposed warning label)
FSANZ Board consideration
Notification to Ministerial Forum on Food Regulation
Mid-October 2019 (subject to FSANZ Board consideration)
Anticipated gazettal if no review is requested by the Forum
FSANZ is reviewing existing evidence on the design of warning labels, including evidence on features that attract consumer attention. Because there is considerable evidence on these features (e.g. typography, colour) they won't be consumer tested.
However to add to the evidence base, FSANZ is designing a study that will test consumer understanding of options for statement wording, presented with a pictogram.
The consumer testing will involve an online survey in both Australia and New Zealand. Women of child bearing age will be a key target group in the survey.
The study methodology will be reviewed by a Human Research Ethics Committee for consistency with the NHMRC's National Statement on Ethical Conduct in Human Research.
The study findings will be included in the call for submissions report, which is expected to be released in August 2019.
This page will be updated as work progresses. If you are interested in participating in the public consultation please email email@example.com